MV-AAA Insurance Agency
Referrals and word-of-mouth fuel growth at MV-AAA Insurance Agency
MV-AAA Insurance Agency provides personal insurance including auto, home, life, umbrella policies for customers all over Michigan with over 1,500 families served. Word-of-mouth and Internet referrals have helped grow the business.
“We really take care of our clients. They become part of a family,” said Glenn Miller, co-owner of the agency with Benjamin Rau.
A visible location on West River Drive with the AAA name is golden for MV-AAA Insurance Agency. AAA is known for service, reliability, and plentiful discounts, according to Rau.
“AAA has been around for over 100 years. The sign has paid for itself,” Rau said. AAA offers roadside service that doesn’t have to go through a reimbursement process, including breakdowns and flat tires, local towing, and bicycle repair. The range of discounts include home security services, car maintenance, electronics, flowers, gifts and health and wellness, hotels, restaurants and oil changes.
AAA still offers its popular TripTik (https://triptik.aaa.com/home/index.html) through a AAA app or personalized printed directions from agents like Miller and Rau.
Miller and Rau enjoy the hometown feel of Comstock Park and are natives and residents of the area. Business has grown since the opening of MV-AAA Agency on West River Drive in 2015. Their biggest competitors come from the Internet, but many clients still appreciate the one-on-one relationship with an agent.
“The value of an agent is very important,” Rau said. “We grew a little bit every year.”
Miller and Rau work hard to get the best deals for their clients mindful that Michigan is one of the highest priced states for car insurance. Ben said it’s always cheaper to bundle insurance and the one-stop shopping and ease of billing make it easier for the client.
During the pandemic when many were going through hard times, AAA-MV Agency went out of their way to help people save money. If a client told them they were currently not working they might suggest that clients park their car or inform banks that they’re not working. Even though the agency experienced a loss of revenue during the heart of the pandemic they knew they were financially sound.
“It’s slowly coming back. We did everything we could to help our clients,” Rau said.
Glen noted that deductibles are rising as inflation goes up and for some reason “newer cars are less expensive to insure than a 10-year car,” Miller said.
MV-AAA Agency is open from 9 a.m. – 5 p.m. but available 24/7.
Clients can rest assured that MV-AAA Agency will be there for many years to come. As Miller contemplates retirement in the future, before he does, a successor will be named to work with Rau.
“We will continue to take care of people,” Miller said.
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